Campaign: adidas Samba

The campaign aimed to rejuvenate the retro-inspired style, aesthetic, and visual language of the original adidas Samba for a new generation, with a specific focus on Gen-Z.

Emulating the excitement of a movie trailer, the story concept captures the timeless spirit of the forever-young youth, the thrill of anticipation, and the pursuit of the unknown. Captured entirely on analog film for both video and photo, the imagery radiates a distinctive retro and enduring charm. Incorporating VFX featuring a giant floating chrome Samba, symbolizing the pursuit of the kids, seamlessly blends nostalgia with the contemporary.