Fokus

Fokus

(3)

Project Media

THE PROJECT

THE PROJECT

The collaboration between Fokus, one of Europe‘s largest e-sports & gaming teams, and DEF, powerhouse streetwear label, aimed to unite both worlds under the umbrella of the Japanese slogan ‚Ganba- re‘ - meaning ‚do your best‘ or ‚persevere‘. Drawing inspiration from Anime & Manga aesthetics, as well as illegal street racing culture, Ganbare embodies a modern fu- sion of styles from the collection. With its vibrant visuals & dynamic designs, Ganba- re evokes the look and feel of a real-life animated series. Each look and image is crafted to convey the individuality of its ‚characters‘, showcasing their unique style and personality.

The collaboration between Fokus, one of Europe‘s largest e-sports & gaming teams, and DEF, powerhouse streetwear label, aimed to unite both worlds under the umbrella of the Japanese slogan ‚Ganba- re‘ - meaning ‚do your best‘ or ‚persevere‘. Drawing inspiration from Anime & Manga aesthetics, as well as illegal street racing culture, Ganbare embodies a modern fu- sion of styles from the collection. With its vibrant visuals & dynamic designs, Ganba- re evokes the look and feel of a real-life animated series. Each look and image is crafted to convey the individuality of its ‚characters‘, showcasing their unique style and personality.

CLIENT

CLIENT

Fokus Klann

Fokus Klann

SERVICE

SERVICE

Creative Direction

Creative Direction

CAMPAIGN

CAMPAIGN

Art Director: Daniel Heighn

Art Director: Daniel Heighn

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