Fokus
Fokus
(3)

THE PROJECT
THE PROJECT
The collaboration between Fokus, one of Europe‘s largest e-sports & gaming teams, and DEF, powerhouse streetwear label, aimed to unite both worlds under the umbrella of the Japanese slogan ‚Ganba- re‘ - meaning ‚do your best‘ or ‚persevere‘. Drawing inspiration from Anime & Manga aesthetics, as well as illegal street racing culture, Ganbare embodies a modern fu- sion of styles from the collection. With its vibrant visuals & dynamic designs, Ganba- re evokes the look and feel of a real-life animated series. Each look and image is crafted to convey the individuality of its ‚characters‘, showcasing their unique style and personality.
The collaboration between Fokus, one of Europe‘s largest e-sports & gaming teams, and DEF, powerhouse streetwear label, aimed to unite both worlds under the umbrella of the Japanese slogan ‚Ganba- re‘ - meaning ‚do your best‘ or ‚persevere‘. Drawing inspiration from Anime & Manga aesthetics, as well as illegal street racing culture, Ganbare embodies a modern fu- sion of styles from the collection. With its vibrant visuals & dynamic designs, Ganba- re evokes the look and feel of a real-life animated series. Each look and image is crafted to convey the individuality of its ‚characters‘, showcasing their unique style and personality.
CLIENT
CLIENT
Fokus Klann
Fokus Klann
SERVICE
SERVICE
Creative Direction
Creative Direction
CAMPAIGN
CAMPAIGN
Art Director: Daniel Heighn
Art Director: Daniel Heighn





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